Keith Perhac has been working with some of the top names in the online course, membership site and internet marketing space. In this podcast he shares his tips on creating online courses from existing blog content or email campaign material. He also gives advanced strategies for tiered pricing and why you should never release an online course or membership site without offering tiered pricing.

In this podcast we cover in depth the following:

How to create a course from your existing blog content or email course? If you have a blog with 3, 6, or 36 months of content or an email course, you have a goldmine full of content to harvest for your course. In this conversation, Keith will teach your audience how to take their existing content from their blog and turn it into a high-quality, high-value, revenue producing course.

  The Benefits of Tiered Pricing. If you already have a product, an eBook, or a course, have you considered the benefits of adding Tiered Pricing? In this conversation, Keith will teach your audience on how offering different ‘tiers’ of the same product will dramatically increase the amount of revenue that your course can generate.

Get the free bonus audio interview - Keith Perhacs's top marketing strategies for online course creators.

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Online Course Coach Podcast Questions:

• Talk about some ways that you’ve helped the big names in the optimizing their courses
• We all know the importance of adding content for SEO and customer value, but how can someone create a course from their existing blog material?
• How do you know what content to use and what content that’s not good enough for an online course?
• How can you piece together you blog content that may not have a natural bridge between the blog posts?
• What are some other steps you recommend from taking blog content to an online course
• What are some marketing strategies you’ve seen to successfully sell online courses?
• Why is tiered pricing so important?
• How important is the naming of your tiers
• What are some good names to use?
• Tell me what SummitEvergreen.com is
• Where can people learn more about you?

Online Course Coach Podcast Show Notes:

• http://keithperhac.com
• He works with conversion to make existing content convert better into a sale
• The best way to promote your course is to give 80% of it away for free
  • This is becoming the industry standard
• All course content is available online, but your custom narrative is what makes it different and unique
• Blog content is divided into personal and informational or educational
• Turn yourself into a personality, which draws people into the narrative
• Ask your audience what they want to learn by creating a course with your content. Send an email asking what they think about a blog post to see what their response is.
• Start with an outline of what the course will include in each lesson
• If you have 4 blog articles on the same topic, ask your audience what they think about it. Then create a PDF or webinar around that topic. Offer it as an opt in where they get access to the content. If people give positive or negative feedback, then you know what direction to take.
• **Release small content first to test the market
• Online Courses can be tweaked and modified along the way. You can even improve it as you go as students give you feedback.
• YouTube has a mywebcam to record your own videos and edit them within YouTube
• Use a drip feed to deliver the content to have each lesson build upon each other
• An online course has more value, even over a 100 page PDF
• Do interviews as part of your course
• Have a lead up to the launch of the course. A two week lead up is recommended. Get people engaged with what you’re going to sell.
• Price anchoring or tiered pricing is highly recommended. Nathan Barry does this really well
• **The highest tier have more money and less time and are willing to spend more money to save time
• Communities are highly valuable
• In your pricing tiers, think 1x, 2x, and 10x for your 3 pricing tiers

Get the free bonus audio interview - Keith Perhacs's top marketing strategies for online course creators.

Click to Download the Bonus Audio

I was first introduced to Grant Baldwin a while back as he joined my mastermind group, which is based in Nashville, TN. While he's an accomplished speaker, he's also a great guy, who's funny, but is as genuine personally as he appears when he's on stage. I was able to hear him speak at FinCon2015 and was greatly impacted by his message, which he shares about in this podcast. I knew that Grant had put out some online courses but was really impressed with the article that he wrote for Pat Flynn's Smart Passive Income blog, titled, "From Course Concept to $141,659 In Sales In 6 Months". He shares the process he took when he build, sold and marketed his online course. In this podcast he goes in depth on this topic and additional insights.

5 reasons why a public speaker should create online courses

I've worked with speakers over the years and respect what they do. Speakers have a message to share and are passionate about their topic. Many times they motivate or encourage life-change in their message. While most speakers have books, CDs, DVDs and other programs,  many don't have online courses to provide to their audience for back of the room sales, or on their website. If you're a speaker, you'll love this episode of the Online Course Coach Podcast, I share 5 reasons why a public speaker should create online course.

1. It allows them to create an additional revenue stream
2. It gives something else for back of the room sales
3. It can supplement your talk, book or other media you sell
4. It allows you to build your platform, email list and fan base while giving them long term value
5. It lets you build a community, which can 10x your success and significance

Online Course Coach Podcast Guest Questions:

• Give me background of your speaking career
• Tell me about your first course and how it didn’t meet up to your initial expectations?
• Why was the title of your course a reason for poor sales?
• Why did you decide to create a new online course, rather than just improve your original one?
• Why is the validation phase of the process so important?
• How did you sell to the beta tester group?
• Was it hard to sell to the beta tester group?
• How was the new launch compared to the original launch?
• What marketing strategies have worked the best?
• What lessons have you learned in your joint ventures to sell this course?
• How do you use your free 9 part email course?

Online Course Coach Podcast Show Notes:

• I heard him talk at FinCon 2015
• He is an accomplished speaker but wanted to create a course
• His first course was called, "Clarity Course”, to help people find clarity in their work and find or create work they love, but it wasn’t as successful as he’d hoped
• You need to find where your target audience is and serve them
• Think about what questions you constantly get asked and develop a course on that topic
• His second course, to speakers, was very clear in what it offers
• He wrote an article that outlines some of the details of his process http://www.smartpassiveincome.com/from-course-concept-to-141659-in-sales-in-6-months/
• Sell something before you create it to validate your course idea by polling your audience and telling them what you’re planning on building it.
• There’s a difference between pre-selling your course vs doing a free beta
• Grant did Facebook ads to direct people to webinars to drive sales
• He uses LeadPages, Google Hangouts and Chatroll for his webinar
• He has a free 9 part email course at bookedandpaidtospeak.com
• His website is found at GrantBaldwin.com