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Learn how to create effective online course videos in half the time. Just go to https://easyvideoforcourses.com to watch the free3-part video series. My new 3-part video series will cover these 3 topics. And I have over $800 in prizes and discounts that I’ll be giving away. These will help you build your online courses, website and make quality videos in half the time.
You will come across more friendly and approachable by simply smiling. The more you smile, the most upbeat and fun the online course videos will appear. So put a big smile on your face :)
While it might feel strange to do this, it helps loosen you up and make you relax a bit before you start teaching your online course.
This can be hard to do when you are looking at a video camera and talking to your students, it's important to bring levity and humor into your online course videos. Think of funny jokes, stories and other ways to bring humor into your course videos. This will lighten the mood and make you seem less boring.
The goal with any online course is to hep the student learn the material and demonstrating the material is more effective than lecturing about the material. Think about ways to show what you're teaching. That might mean bringing your video camera on a "field trip" or having props. Look at Will It Blend and how they create engaging video demonstrations with their product videos.
Do you want to bring in something funny or even a complex demonstration? Find other videos and add them into your content. You should do this to supplement your course, not create the entire course out of these videos. But they will serve as a way to bring in other voices or experts to your content.
By using other images, videos, or graphics you'll not only have a more effective online course video, but you'll also make your course look more professional. I give several resources in my free 3-part video series at EasyVideoForCourses.com. You can use these resources or hire a graphic designer to create custom graphics for your course videos.
Most people put their hands to their sides for the entire course video, but I don't recommend that. Show some excitement and let your hands move as you teach your course lesson.
You think you’re being more pleasant than you are. Just go back and watch yourself on camera. Do you seem friendly, kind and upbeat? Usually, people think they are being more upbeat than they really are. So don't be afraid to loosen up and act a little more silly than you usually would.
According to The Magic of Thinking Big, walking faster can improve your outlook on life and help you become a more positive person. So go on a walk, do jumping jacks or do your morning workout before you begin recording the videos for your online courses. You will feel more energetic and probably look more excited on camera.
Feel like you're talking to the wall (or a camera)? Have someone sit in the room with you. Or better yet, imagine your ideal student and talk directly to them. Don't forget, for a limited time, learn how to create effective online course videos in half the time. Just go to https://easyvideoforcourses.com to watch the free3-part video series.
Learn how to create effective videos in half the time. Just go to http://easyvideoforcourses.com to watch the free3-part video series.
My new 3-part video series will cover these 3 topics. And I have over $800 in prizes and discounts that I’ll be giving away. These will help you build your online courses, website and make quality videos in half the time.
The 3 Effective Ways to Use Video in Your Online Courses
1. Be on camera
the hardest to do, but it will showcase you as an industry expert. Michael Hyatt does this well.
2. Screen Capture Videos
-This is easier to do than on camera videos, but is easier to do in many cases. You simply record your computer. This might be your PowerPoint slides, the software you are using or anything else that's on your computer screen.
3. The Interview Style Video
You can use Skype, Google Hangouts, Zoom, etc. This strategy is easier to do, but you will need to prepare properly. Don’t treat this is a shortcut. Put in the work to plan and ask the proper questions so the students can learn effectively
One of the most common reasons people struggle with their online course videos is that they don't know how to make them effective and engaging. With these 5 Strategies For Effective Online Courses Videos, Even If You Don’t Want To Be On Camera, you'll be able to take the pressure off yourself.
Want to create effective videos in half the time? I just released a new video that gives you 7 tips to create better online course videos. These tips are great if you feel intimidated by video, think it's complicated or you think it is too costly. You may be surprised at what you learn that helps you create better videos in half the time!
Click Here to Watch The Video - 7 Tips to Create Better Online Course Videos
Most people get intimidated with getting on camera for their online course videos. While I don't think you have to be on camera for all your videos, I do think you should consider being on-camera in some of the e-course videos. Here are some ideas on how to create videos without feeling like you're on-camera.
While you may want to use a teleprompter, write out your main points and tape it near the camera. This will allow you to glance down at your main points without reading paragraphs of text. This will come across as more natural to your students who are watching the videos. You don't want to look like a robot who's just reading material.
What is the one camera that most people have in their pockets? You may consider starting out by using your iPhone (or any Android or smartphone). You can create some fun and effective videos for your online courses just with your iPhone. However, make sure you use a tripod to steady your shot. If you don't have a tripod, consider bracing your phone against some books. Any good video should have quality audio to listen to. Consider buying a cheap lav mic, or at the very least position the camera close to you so it can pick up your voice.
Most of editing is finding the best takes and removing the bad ones, so you don't need expensive video editing software. Plus, editing video is easier than you think. In fact, you might already have iMovie or Windows maker installed on your computer. If you have ScreenFlow or Camtasia, then that will be able to handle most of your editing needs. If you want to upgrade consider Premiere Elements or Premiere Creative Cloud.
You don't have to be a world-famous expert to create an online course and video based training. Don't get distracted with people who know more than you do. You just have to be 1 step ahead of your students. Use these strategies and you will be creating effective online course videos. And you won't feel self-conscious or intimidated. Just remember, let your expertise drive you to create quality videos for your online courses, eLearning modules and e-courses.
Click Here to Watch The Video - 7 Tips to Create Better Online Course Videos
If you want to create an online course that's effective, you must use quality video content. But, if you're like most people, you think making video is too complicated, costly or time-consuming. I just released a new video masterclass to help you create videos that truly teach, but don't take a long time to create. I'm conducting a short survey and as a thank you for taking the survey, I'm giving this video away for free. I'll also be sending out several other new video lessons in the coming weeks, so stay tuned!
I often get asked if having video content in your online courses and eLearning projects is necessary. It absolutely is and here are just 5 reasons why you should use utilize the power of video in your training material.
Studies show (see stats below) that students learn more by seeing and hearing the educational content. This works in your advantage if you are creating videos...espcially if you are in the videos. Your students can see your emotions and intentions, which builds trust and helps the learning process be more engaging.
There are many things you can do with video content. While it is the best way to teach, you can also take the audio out and make it available for your students to download and listen on the go. They may listen in the car, while working out or anywhere else of their choosing. Additionally, you can make a transcription of the content for people to read. This helps people follow along during your presentation and it can even help your SEO (if the course is freely available online and not behind a paywall).
Studies show how video is better than text only (see stats below) and is more effective for helping people remember the content. You owe it to your students to have quality video content, so they can retain the information.
Let's face it, video is harder to create than writing copy, making images or recording audio. But it also has a more perceived value to it. Just see some of the benefits and value that having video in your courses, on your sales pages, and on your website can bring.
Since your students can see you, they will get to know, like and trust you. This will help them engage with you and learn more effectively from you. The students can connect with you and tell when you're telling a joke versus a serious story. You owe it to your students to be on camera, even though most people don't like the idea of being on camera.
If you want to create an online course that's effective, you must use quality video content. But, if you're like most people, you think making video is too complicated, costly or time-consuming. I just released a new video masterclass to help you create videos that truly teach, but don't take a long time to create. I'm conducting a short survey and as a thank you for taking the survey, I'm giving this video away for free. I'll also be sending out several other new video lessons in the coming weeks, so stay tuned!
If you want to create an effective online course, you HAVE to have effective and quality video content. But so many people think video is too complicated, costly or time-consuming. I created a new video masterclass to help you improve the videos in your online courses. I'm also conducting a short survey and as a thank you for taking the survey, I'm giving this video masterclass away for free. I'll also be sending out several other new video lessons in the coming weeks, so stay tuned!
Should you have an online course that's available at all times, or should you have a launch with an open and closed cart? While there are many reasons for either option, in today's podcast, we'll be talking about 5 reasons an online course should launch with an open and closed cart.
One of the mistakes I see with most online courses is that they are available for purchase year-round. And the owner usually feels sad that they're not selling very many courses, so they get discouraged and quit.
By having students move through the material at the same time, they may all have similar questions, ideas and can share in the excitement together. This can motivate you as the course creators and it can serve as momentum to the students.
By having a dedicated launch period, you will be able to refine the course, not be in hyper-sales mode at all times and plan other ways to serve your audience.
Instead of paying someone on a weekly basis, or doing the work yourself, you can hire someone to help you with the website development, customer support and other areas of the pre-launch, launch and post-launch process. This can save you a lot of money and hassle.
Would you rather have a few sales here and there throughout the year or a BUNCH all at once? By doing a product launch, it makes you feel good to have a lot of sales come in within a short timeframe.
It will be easier to get affiliates to work with you if you have a specific window when your course is open. One trick is to do joint ventures throughout the year with different affiliates. This allows you to sell your online course throughout the year, but you're not bugging the same audience every month.
If you are creating an online course, you know how important it is to have quality videos that are effective. These videos represent you, your brand, and the quality of content you're teaching. Many people think creating video has to be complicated or costly, or they don't want to get in front of the camera. But what if there was a way to create quality videos without the hassle? I created a new video masterclass to give you the tips you need to get started. I'll be releasing some other free training in the coming weeks, so stay tuned :)
Do you consider yourself an expert in your field? Do you feel like you can't create an online course yet because you lack the experience or expertise in your field. In today's Online Course Coach Podcast, we talk about how to become an expert in your field to improve your online course. While it’s easier to be an expert and monetize that…but what happens when you don’t feel like an expert? Here are several tips and techniques you can use to grow your knowledge, expertise, and confidence in your topic. I've been reading The Millionaire Messanger by Brendon Burchard, and he lays out some good points on how to increase your expertise.
Want to learn more about a subject? Study a topic. Read books, listen to interviews and conduct your own interviews. After you've conducted several interviews, find common themes or best practices and turn them into your own advice. Please don't blindly copy what the experts say but put your own spin on it, improve it and make it teachable. Are you sceptical of this strategy? What if a person had interviewed the 20 billionaire real estate investors and broken down their success principles? Wouldn't that person be considered an expert in their field, now that they have interviewed 20 other experts? Yes. An example of this is Napoleon Hill who wrote, Think and Grow Rich. He interviewed wealthy people, found common themes and applied it to the reader's life in simple steps.
People listen to those they know, like and trust. But how do you get people to know, like and trust you? You have to serve them, help them and give people a chance for them to know you. You can't sit in your office all day without interacting with others and expect people to get to know and trust you. The more people who know you, can refer you and vouch for your expertise, the more success you will have. And this applies to your online courses too.
Want to become an industry leader but feel discouraged that there are too many competitors? Determine a small niche where you are the expert and serve that audience. Don't sell to them immediately. Listen to their problems and see how you can best serve them.
Once you've built your expertise (and your confidence), it's time to make it known what you do. It's easier than you think to grow your platform and demonstrate your expertise. These 6 steps will help you build a platform and showcasing your expertise quickly. The key is to get yourself out there and serve other people. Find like-minded people and connect with them.
How are you building yourself into an expert so you can create or improve your online course? I'd love to hear from you. [gravityform id="14" title="false" description="true"]
Michael Alaniz specializes in copywriting and Google Adwords, but the his path to success has been full of twists and turns. I met Michael at a mastermind conference in Southern California. He comes from a background in copywriting and using Adwords. He has great experience in creating online courses that we can all learn a lot from.
During that conference in Southern California, a topic came up in the group that many of us can benefit from talking about. That topic is sales. Most people said that they are no good at sales or hate it because they don’t want to be pushy, slimy, or become the stereotypical “salesman.” I agree.
However, we need to change the way we think about selling our online courses. Instead of thinking that you have to sell this many courses, tell yourself that you are simply filling a need. How can you help your audience? In what ways can you serve them? Sales will always come out of service, but sales will always suffer without service.
In this episode, we talk about how Michael lands about 90% of his meetings with prospective clients.
Be a collaborator, not a competitor. Don’t assume that because someone else is in the same industry or niche as you, that you can’t work with them. In fact, great things happen when people collaborate. You will bring your individual talents, abilities, and creativity and mix with the other person’s to create something unique and mutually beneficial.
Be okay letting go of things. Success is not linear. Sometimes, in order to move forward, you have to move backward. Life is not “win or lose;” it’s “win or learn.”
Learn more about copywriting:
Learn about paid ad strategy. The magic happens outside paid traffic. This type of traffic is a vehicle that takes someone to what you are offering. The people who end up coming to you are those who already want the solution you offer.
Before actually getting started with a paid ad strategy:
Local Co-Pilot
This is Michael’s course about paid traffic search using Adwords and the power of copywriting. Although there were struggles in creating the course, Michael knows it is a great tool to help anyone needing a deeper understanding of how to market.
Moral of the story
Even if your knowledge of a subject is basic, don’t be afraid to teach others that knowledge. There are people who will pay to know what you know. You don’t have to take people deep into the topic right away. Get people comfortable in the shallow end (basics) and then take them into the deep end (more advanced material).
To learn more about Michael’s course, visit localloopmarketing.com. He gives away free stuff and has tons of great info for anyone who signs up for the mailing list.
And remember, the road to success is a windy one.
In this episode of The Online Course Coach Podcast, Raymond Mogdlin shares how he teaches live classes and online courses for those seeking real estate CE credits. He also shares why he created his own LMS (Learning Management System). I find a tremendous opportunity for growth in markets that require CE credits, like realtors, nurses and many other professions. If you already teach in these fields, now is the best time to start creating online courses for CE and CEU credits.
Raymond Mogdlin is the Director of Real University, the online university for the continuing education (CE) of real estate professionals. Having taught live classes until the middle of 2013, he taught real estate to students at Purdue University. When Purdue switched to having online classes, Raymond moved along with the times and began teaching online training courses as well. From there, Real University, which is accredited for real estate agents in the State of Indiana, was born as a way to reach more students throughout the State. His unique style of teaching CE training courses is inspiring and he shares his thoughts and tips with us.
There are so many advantages to administering CE classes through an online course. Not only can more people be reached through this medium, but students can complete the training wherever they are, no matter the time of day. Online courses need to be updated from time-to-time, but do not require constant maintenance. The only downside, Raymond says, is if someone needs the accountability factor that goes along with attending live classes.
As part of each course, Raymond uses a screen capture software that will display a PowerPoint slide, while the audio of his voice plays over it. He also uses the app DrawMe for iPad, which allows him to draw on the screen, recording what he draws. This method is especially useful for concepts that are more complicated, that would be too static to put on a presentation slide.
Raymond says that his content takes center stage, as opposed to him as the instructor being in the spotlight. During the times where he needs to be in front of the camera, he uses two-70” television screens to display content on the video. When he uses a white board, he will keep notes of what he does, supplementing with an extra video of that information, using his methods on the iPad.
Different methods work for different people, but Raymond says that the best method for him in releasing a course is to complete the entire course before students consume it. Some like to use what he calls a “drip-drip” method, releasing a little bit as they go, but he doesn’t think that’s the most effective way. Because what Raymond does is regulated by the State, he has to ensure that all students are taught the same information. Doing it ahead of time helps him to be sure he’s releasing the correct information prior to getting it authorized by the State.
In terms of marketing, Raymond uses the website for Indiana’s real estate board. The site lists all the accredited CE course providers in Indiana, which gives him free marketing. To piggyback on that, however, he uses a lead gen technique. For that, he will offer some courses for free. After each free course, the listener will have the option to send it to someone else they know could benefit from it. Raymond’s hope is that when someone passes it along, the recipient will become a client for the paid courses he offers. His thought is that when his training courses are something people pay for, that limits the likelihood that someone will take his information and put it into their own portfolio.
It may be obvious in today’s world that social media plays a part in almost everything we do, especially in marketing. Knowing this, Raymond uses what he calls “The Big 3:” Facebook, Twitter, and LinkedIn. Facebook Live is a tool he uses to interact with his audience on a weekly basis to either keep them engaged or bring in new audience members. He found that using paid Twitter advertisements were not especially beneficial to him, but they may be helpful for others.
Many of his marketing efforts feed into themselves. Specifically, he offers a real estate license online course through Real U called “Get Your License.” Because this is the first course many take, Raymond can count on at least a few years of his audience members coming back to him because they will need those CE credits.
This leads us into pricing. Raymond’s pricing model for a 12-hour online course is low enough with the hope that he will sell it 12-1,300 times. In order to do this, he has had to become well-versed in overcoming objections, therefore convincing his potential students that these real estate CE courses are better done online, rather than in person. Because CE is something they have to do, as opposed to something they want to do, he doesn’t think that developing pricing tiers is beneficial for this type of online course.
Raymond says that sometimes a learning management system (LMS) like Moodle can be beneficial, but there are times where it’s best to pave your own way. For instance, he had a hard time managing his courses with Moodle and scheduling live classes. Looking for a better way, he hired a developer on his own.
As of late, Raymond is starting to offer his LMS to others, for use by license. He has 40 hours of approved material, which gives his audience a library of topics to choose from. This process is currently in beta. This can be found at rootlevelup.com.
To get in touch with Raymond, visit myrealu.com. All of his contact information is on that page and he is happy to help however he can.
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Whether you’re a beginner or you’re a season podcaster, I’m enthusiastic about helping you learn to make your online courses all they can be. That in mind, there’s something I wanted to share before we get into five ways to use podcasting to create online courses. I recently got feedback from a listener and he was asking me about creating a course. His plan was to create a grand course online as a means of helping people to master a particular subject. He was going to put everything he knew into one course. I told him not to fall into this trap because people want a course they take to be concise and not overwhelming. Putting everything you know into one course will make your listeners drop off quickly. Besides, if all your knowledge is in one podcast, what’s left for you to teach? A couple weeks ago, I was featured in the Online Course Creation Summit, which further fueled my podcast fire. I’m excited to share my knowledge with you. July 6-8 is Podcast Movement in Chicago, where I will be learning even more, networking, and bringing that knowledge back to you. Let me know if you’re going because I would love to talk more with you with the hope that we can learn from each other. In this podcast, I touched on five ways to use podcasting to promote your online course.
These mediums have their limits, most of the time requiring someone to read. My background is in video production and I love what video does. But podcasts give you the ability to talk directly to someone while they are exercising, traveling, working around the house, etc. This is an innovative and effective way of marketing your online course to an audience that you can be sure is interested in what you have to offer.
Because of this, I am always meeting new people and giving them the chance to meet people who are new to them. They get to build their audience and teach my audience at the same time. It is mutually beneficial to a degree that we may not even see until further down the road. You get to build your network and vice versa. Everybody wins. Also, it’s easier to interview guests than to come up with new topics week after week. If you’re worried about people stealing your ideas, you’re not alone. However, it’s important to look at it rationally. People are usually too busy with their own lives to take someone else’s idea. If they do, chances are they won’t do as well with the idea as you will because you are the original creator and you know more about it. My advice is to not be afraid to get your ideas out there. You never know what possibilities unfold when you take a chance.
This begins the interaction, letting them know you listen to their feedback. This also gives you the chance to find out what content you can create that will serve them. Perhaps more important is that you will be able to let them know that you value their time and are trying to serve them, as opposed to sell them.
First, determine if your content is evergreen or industry news. If it is news, your podcast will be dated and you should be aware of that when creating your content. Some podcasts combine news with evergreen content, giving their audience the chance to learn more from you, as the industry expert. Always be in the pursuit of knowledge yourself so that when you are looking like an expert, you will genuinely become an expert. Personally, I have found the more I study and learn, the more I grow, which in turn helps me teach you, my audience. I encourage you to do the same.
First off, title matters. It is what draws your audience in and tells them what they are about to learn and that you have something to teach them. It’s best if you create show notes, putting the title of your podcast into the notes. Turn those notes into a blog post on your website. But when you do, make sure your post is at least 500 words in length. For Google to even register a post as having any content, it typically needs at least 500 words in that post. Words are the easiest way to get Google’s attention, which increases your SEO. Also, make it engaging content. Since you already have that podcast, the show notes/blog should be simple. For me, I create bullet points and some basic notes before recording my voice.
If you’re looking for free ways to promote your course, podcasting is for you! As with anything, you should weigh the benefits versus the sacrifice. Are you able to put the time into editing the podcast, developing the show notes, and making them ready to be published? Or are you able to just record the podcast and let your team go to work on turning that and the show notes into a beautiful, finished product? Podcasting is free, but it does take some time. Personally, it has opened many doors and given me an outlet that I find valuable. I hope it does the same for you!
How to avoid online course creation overwhelm & answering your questions
Video training is one of the best ways to teach your audience. There's no shortage of niches that you can serve, teach and create an audience with, and John Highly of DentMagic.com is a great example of this. John creates video training and other instructional content for his audience and has become the industry leader in his field. I recently sat down with him at his office, since we only work a few miles away from each other. I loved talking with John Highly about his business and I'm sure you could hear his passion for what he does, his motivation to serve and his striving to improve.
The Online Course Creation Summit will feature 40 top entrepreneurs & course experts, like Pat Flynn, Ryan Lee, Danny Inny and myself. We are coming together to share our best-kept secrets on how to design, build and launch your own online course! I’ll be speaking about how to use videos in your online courses. We talk about the 3 stages of every great course video, as well as tips to make your videos look professionally made. I’ve been producing videos professionally since 2002 and I’ve worked with Dan Miller, Carrie Wilkerson, The Ziglar company, Fortune 500 companies and many more. And I give a ton of tips and tricks in my interview. You can learn about it and sign up for free by going to OnlineCourseCoach.com/summit
Here are some notes that I took during my conversation with John Highly. What impacted you the most?
The Online Course Creation Summit will feature 40 top entrepreneurs & course experts, like Pat Flynn, Ryan Lee, Danny Inny and myself. We are coming together to share our best-kept secrets on how to design, build and launch your own online course! I’ll be speaking about how to use videos in your online courses. We talk about the 3 stages of every great course video, as well as tips to make your videos look professionally made. I’ve been producing videos professionally since 2002 and I’ve worked with Dan Miller, Carrie Wilkerson, The Ziglar company, Fortune 500 companies and many more. And I give a ton of tips and tricks in my interview. You can learn about it and sign up for free by going to <a href="http://OnlineCourseCoach.com/summit" target="_blank">OnlineCourseCoach.com/summit</a> [gravityform id="7" title="false" description="false"] DISCLOSURE: I may be an affiliate for products that I recommend. If you purchase those items through my links I will earn a commission. When you order through my link, it helps me to continue to offer you lots of free stuff. :) Thank you, in advance for your support! Plus, wh
Brandon Lucero gives us a peak behind the scenes of an online course launch with this interview. He has a successful course called, Local Video Academy, which teaches people who to leverage video to get leads and sales for clients. Brandon is a seasoned veteran of video, SEO, online marketing and is an entrepreneur at heart. Since my background is in video production, I thought it would be fun to talk with Brandon, not only about the video part of his course, but also about the process of building and launching an online course. We talked about how to promote an online course, how to market an online course, some strategies for using webinars and even a cool Facebook group trick that helps him build trust and value. We not only go through the various steps of the course marketing and launch, but Brandon also talks about what happens after a course is complete and what to consider for a course that has a lot of touchpoints. Since my background is in video production, I know how challenging it can be to continually serve clients with video content. Many production companies specialize in creating large marketing videos, but clients may only need that type of video once every few years. Brandon Lucero shares his strategies on how to find clients, how to serve them by ranking their videos and even how to help those videos bring in leads each month. This system will help both the video producer and the client by adding more value. During the introduction, I talked about creating a push goal. A push goal is something that if you achieve it, will make other goals possible. What's something you can do today to move your online course ahead? Perhaps it's something below, or that one thing that you've been avoiding for weeks. Send me an email (see the form at the bottom of this page) and let me know what your push goal is.
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Do you struggle with how to market your online course? Do you worry that you don't have a large enough audience and that you have to spend a lot on marketing your course? One of the most common questions people ask me is how to market their online courses. While there isn't a one size fits all approach, here are 7 ways to market your online course. The key thing to do in your marketing is not to be in sales mode, but to get to know people and learn how you can serve them. The sales will come only when you show genuine interest in what can truly help them succeed. This isn't an extensive list, but it's a place to start...and it doesn't cost you any money to do these things. In future episodes, we'll talk about paid strategies for marketing your online courses, but these will get you started. [Tweet ""You can have everything in life you want, if you will just help enough other people get what they want." - Zig Ziglar"]
We all know important it is to add regular content to your website, but are you doing it? I've seen tangible results when I regularly add content to my website. Think of creative ways to blog about the overall topic, industry or news that your online course is about. Additionally you can add the following types of content to your website.
I've seen this quickly propel people to success and know it can work for you too. Search iTunes or other podcast services for podcasts that are in a similar genre to your online course. Reach out to the podcast host and write a compelling reason why you should be on their podcast. Once you're on the podcast, offer as much value as possible. Check with the host, but try to give away a free bonus by giving a website link to the audience. This could be a free lesson to your course, a checklist or some other valuable piece of content.
Create your own podcast and become the industry leader. You can talk about whatever you want to talk about, have guests on your show and build your brand with each new podcast episode. It does take more commitment and technical expertise to start and run a podcast, but the benefits are well worth it. Give yourself a 6 month to 1 year window to build your audience. Just like with anything in life, it will take time to grow your audience, so keep working at your podcast and release a new episode each week.
Youtube is the second largest search engine behind Google and Youtube is owned by Google. So harness the power of Google by creating short videos, tutorials, FAQs and explainer videos. Then, once your video is uploaded to your Youtube channel, embed the video on your own website and write a blog post about that same topics. Ideally you'll want a blog post of 600 words or more, to get the maximum ROI from your efforts.
Few things will instantly give you credibility than being a speaker at a conference. I've spoke at several and it's a chance to showcase your knowledge, teach your audience and position yourself as the industry leader that you are. As a benefit some of the audience may use social media to share out your key points, so make sure to have "Tweetable" quotes.
There's nothing better than face to face interactions. What better place for people to get to know, like and trust you than by attending conferences, going to meetups or networking groups and any other place that your audience is.
If going to a conference and meeting people in person is valuable, than you can leverage that even more by going online and sharing your insights by hosting webinars, getting on Blab or Periscope. People want to get to know who you are and your expertise. [gravityform id="14" title="false" description="true"]
I first met J.D. Roth at FinCon and had the opportunity to hear him speak. He's not only knowledgeable but also personable. He built his audience and introduced online courses into his offerings throughout the years, so I knew I had to get him on The Online Course Coach Podcast to hear his story. He gives not only gives some good advice on building online courses but also gives practical wisdom about building a brand. In this episode I talk about my recent Wordcamp Dayton session about Online Courses. It will be going up on the Wordcamp.tv website, but I'll also try to post it on this website. I share why YOU should consider creating an online course, and I give several case studies from different industries. I truly think that any entrepreneur and company should consider creating online courses to help systemize their intellectual property and to better serve their audience.
I was listening to your latest episode "Why You Should Create an Online Course & How to Plan One." First, I have to say that I found it very informative and full of great content, so thank you for recording it. I own a small business currently, and would like to start another business creating some online courses. I have a great idea for one in a niche that I currently am working in. I have an idea and the curriculum for a great online course that I know would sell. However, I have no social media presence, email list, or following in any capacity. I know a lot of the information I have found on starting an online course is geared towards people who already have an email list or something. My question for you is it possible for me to have a successful launch of an online course without already having some sort of following? If so, what would be the way to do it? Where would I launch or promote it? - Michael
Online courses seem to be the big emphasis right now, and I get a lot of people asking if it's just a fad. While we've all seen things like social media, membership sites and other things get promoted by the "gurus" come and go, I believe the importance of an online course won't fade. I believe that to truly impact the world and make it a better place, that we need to change how we educate people. As more people go online for shopping, dating and most importantly, learning, we need to consider ways to make the learning process more engaging and successful for the student.
Click to Get My Notes on The Magic of Thinking Big
Most people that I coach get overwhelmed with creating an online course. They don't know where to start or how to build the lessons. Here are some tips to plan and create your next course.
Do you struggle with thinking big about yourself, your projects and the importance of your work? I highly recommend the book, The Magic of Thinking Big, by David J Schwartz. It's a classic and has so much wisdom packed into this book. I read it at least once a year and update my notes each time. I'm giving away my detailed notes, so you can read the book and follow along. Click the link below to quickly get access to these notes and start thinking big about yourself and your work. It is one of my top 10 books, and you will see why after reading.
Click to Get My Notes on The Magic of Thinking Big
Listening to "This Is Your Life with Michael Hyatt" - Season 6, Episode 7: How to Become a Big Thinker