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The Online Course Coach Podcast

The Online Course Coach Podcast, brought to by TrueFocusMedia.com is THE podcast for the latest in online course creation tips, news, interviews and ideas. Whether you're creating eLearning for your company or a solopreneur building an online course to sell your expertise, this podcast will give you tips from Jeff Long as well as regular interviews from other industry leaders.
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The Online Course Coach Podcast
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Now displaying: April, 2016
Apr 19, 2016

Brandon Lucero gives us a peak behind the scenes of an online course launch with this interview.  He has a successful course called, Local Video Academy, which teaches people who to leverage video to get leads and sales for clients. Brandon is a seasoned veteran of video, SEO, online marketing and is an entrepreneur at heart. Since my background is in video production, I thought it would be fun to talk with Brandon, not only about the video part of his course, but also about the process of building and launching an online course. We talked about how to promote an online course, how to market an online course, some strategies for using webinars and even a cool Facebook group trick that helps him build trust and value. We not only go through the various steps of the course marketing and launch, but Brandon also talks about what happens after a course is complete and what to consider for a course that has a lot of touchpoints. Since my background is in video production, I know how challenging it can be to continually serve clients with video content. Many production companies specialize in creating large marketing videos, but clients may only need that type of video once every few years. Brandon Lucero shares his strategies on how to find clients, how to serve them by ranking their videos and even how to help those videos bring in leads each month. This system will help both the video producer and the client by adding more value. During the introduction, I talked about creating a push goal. A push goal is something that if you achieve it, will make other goals possible. What's something you can do today to move your online course ahead? Perhaps it's something below, or that one thing that you've been avoiding for weeks. Send me an email (see the form at the bottom of this page) and let me know what your push goal is.

  • creating an outline for your course.
  • thinking of your target audience
  • sending out a survey to your list
  • learning how to run a webinar
  • asking to get interviewed on podcasts in your industry

Questions asked to Brandon Lucero:

  • How did you got started creating videos?
  • tell me about the concept of how a client doesn’t care about the product (a video) but the results that a video provides?
  • you talk about being a problem solver first rather than a video producer why is that an important thing to realize in any business?
  • What are some marketing strategies you use in Local Video Academy?
  • What is a simple way to get started in testing out an idea for an online course?
  • What is the process you take in creating and producing a webinar?
  • What is Local Video Academy
  • Why did you open up a FB group before launch and how successful was it?
  • What happens after the launch is complete?
  • What are the pros and cons of hands on course versus online courses that are more self contained?
  • How have you created online courses for multiple industries?
  • Do you have employees or freelancers in your company?
  • What would you say to someone who wants to find an employee or business partner?

The Online Course Coach Podcast Show Notes:

  • Brandon Lucero got started creating videos out of necessity.
  • when selling an online course, talk about the benefits rather than the features
  • Don’t be a best writing author…be a best selling author
  • He has several course, with one being marketed towards real estate agents
  • His marketing includes webinars, evergreen training courses,
  • A simple way to test your market is via a webinar. Use Facebook ads to drive traffic
  • Brandon does a 6 part question to know who his audience is and how to best help them
  • The first 15 minutes talks about the problems they have
  • They take 45 minutes to talk about something deep and then offer a course at the end
  • He’s launching Local Video Academy
  • It teaches people how to start, grow and scale a video production business
  • He teaches how to use Facebook ads, Youtube, SEO and smart Google tactics
  • He has a pre-launch private Facebook group that’s open before the course is open
  • Brandon is able to help people through the group, respond to questions,
  • If your course is hands on, then there will be more work for customer service. But if your course is hands off, then there will be a little less
  • He’s seen a lot more success with people who have live calls, a mastermind and more in depth services
  • He uses partnerships to help him fill in the gaps of what he doesn’t know or do well
  • Brandon has employees that allows him to focus on sales

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Apr 6, 2016

Do you struggle with how to market your online course? Do you worry that you don't have a large enough audience and that you have to spend a lot on marketing your course? One of the most common questions people ask me is how to market their online courses. While there isn't a one size fits all approach, here are 7 ways to market your online course. The key thing to do in your marketing is not to be in sales mode, but to get to know people and learn how you can serve them. The sales will come only when you show genuine interest in what can truly help them succeed. This isn't an extensive list, but it's a place to start...and it doesn't cost you any money to do these things. In future episodes, we'll talk about paid strategies for marketing your online courses, but these will get you started. [Tweet ""You can have everything in life you want, if you will just help enough other people get what they want." - Zig Ziglar"]

1. Market your online course by blogging about things surrounding the topic of your course

We all know important it is to add regular content to your website, but are you doing it? I've seen tangible results when I regularly add content to my website. Think of creative ways to blog about the overall topic, industry or news that your online course is about. Additionally you can add the following types of content to your website.

  • Blogs
  • Videos
  • Infographics
  • Audio clips/podcasts
  • Whitepapers
  • Case Studies
  • Testimonials

2. Be a guest on podcasts that has in the same target audience

I've seen this quickly propel people to success and know it can work for you too. Search iTunes or other podcast services for podcasts that are in a similar genre to your online course. Reach out to the podcast host and write a compelling reason why you should be on their podcast. Once you're on the podcast, offer as much value as possible. Check with the host, but try to give away a free bonus by giving a website link to the audience. This could be a free lesson to your course, a checklist or some other valuable piece of content.

3. Start a podcast about the topic of your online course

Create your own podcast and become the industry leader. You can talk about whatever you want to talk about, have guests on your show and build your brand with each new podcast episode. It does take more commitment and technical expertise to start and run a podcast, but the benefits are well worth it. Give yourself a 6 month to 1 year window to build your audience. Just like with anything in life, it will take time to grow your audience, so keep working at your podcast and release a new episode each week.

4. Create a YouTube channel and make tutorials and FAQ videos

Youtube is the second largest search engine behind Google and Youtube is owned by Google. So harness the power of Google by creating short videos, tutorials, FAQs and explainer videos. Then, once your video is uploaded to your Youtube channel, embed the video on your own website and write a blog post about that same topics. Ideally you'll want a blog post of 600 words or more, to get the maximum ROI from your efforts.

5. Speak at conferences about the subject of your online course

Few things will instantly give you credibility than being a speaker at a conference. I've spoke at several and it's a chance to showcase your knowledge, teach your audience and position yourself as the industry leader that you are. As a benefit some of the audience may use social media to share out your key points, so make sure to have "Tweetable" quotes.

6. Attend conferences, meetups, networking events and other places where your target audience is

There's nothing better than face to face interactions. What better place for people to get to know, like and trust you than by attending conferences, going to meetups or networking groups and any other place that your audience is.

7. Host webinars, get on Blab or Periscope to talk to your audience about your online course topic

If going to a conference and meeting people in person is valuable, than you can leverage that even more by going online and sharing your insights by hosting webinars, getting on Blab or Periscope. People want to get to know who you are and your expertise. [gravityform id="14" title="false" description="true"]

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