Video training is one of the best ways to teach your audience. There's no shortage of niches that you can serve, teach and create an audience with, and John Highly of DentMagic.com is a great example of this. John creates video training and other instructional content for his audience and has become the industry leader in his field. I recently sat down with him at his office, since we only work a few miles away from each other. I loved talking with John Highly about his business and I'm sure you could hear his passion for what he does, his motivation to serve and his striving to improve.
The Online Course Creation Summit
The Online Course Creation Summit will feature 40 top entrepreneurs & course experts, like Pat Flynn, Ryan Lee, Danny Inny and myself. We are coming together to share our best-kept secrets on how to design, build and launch your own online course! I’ll be speaking about how to use videos in your online courses. We talk about the 3 stages of every great course video, as well as tips to make your videos look professionally made. I’ve been producing videos professionally since 2002 and I’ve worked with Dan Miller, Carrie Wilkerson, The Ziglar company, Fortune 500 companies and many more. And I give a ton of tips and tricks in my interview. You can learn about it and sign up for free by going to OnlineCourseCoach.com/summit
Online Course Coach Podcast Questions
- Tell me about yourself and how you got started in this industry?
- When did you decide to start teaching & creating video training online?
- How did you get started in putting your content online?
- What are some of the challenges you’ve had to overcome with reaching your audience and building your brand?
- What are your marketing strategies for growing your effectiveness?
- What types of videos do you have on your website to teach people how to repair dents?
- Where are you going in the future with your website and platform?
- What are some of the tools, software you use for you online training?
- What advice would you give someone who wants to start creating online courses or membership website?
Podcast Show Notes
Here are some notes that I took during my conversation with John Highly. What impacted you the most?
- John grew up with a dad that owned a car dealership. He has always loved cars and vehicles.
- He started working for $4/hr.
- John Highly does pointless dent removal, which is a unique technique to remove dents and dings from vehicle bodies.
- He went through a tough period of time where he had to pay his bills but wasn’t able to get easy work, like others. He found that dent restoration was a niche that wasn’t being fulfilled, so he began having other auto body places refer work to him and became known locally as the person for this type of work.
- John started doing before and after videos and posting them to Youtube and forums. This helped grow his business as a dent repairer and become an industry leader in that niche.
- He didn’t want to travel so he started a local business to have more stability. It's this flexibility of doing both local repair work but also online video training that sets him as the industry leader.
- John knows how hard it is to start a business and learning to succeed.
How John Highly has Created a Video Training Library for his Membership Site
- He has a business partner that does video, podcasting, and a membership site. They have 300+ videos on DentTrainer.com since they started and are continually adding more content to their website. This makes it increasingly more difficult for competitors to try to overtake them as the industry leader.
- When they launched, they had months of content in “the can", which helped them quickly propel themselves and offer a lot of valuable content. This justified the price to the customer since there was so much video training content.
- They looked at Lynda.com and Kelbe training as examples to use and then customized their own site. This allowed them to see what was working in other industries and take pieces of it for their own audience.
- The website has a lot of various types of training content on it including videos, PDFs and other resources for the paying member to watch and download.
- The website has free videos and content, where people can get info. This helps them get new leads, build trust and grow their audience.
- John and his company are able to truly help people, impact them and make a difference. Create value in other people’s life is important to John and he views this as more than just a business, it's a way to make an impact.
- They’re launching Dent Trainer live for their members soon, which will be an interactive look at the shop, allow people to ask questions and get involved even more. This helps grow the community so they aren't all relying on John Highly for leadership but can interact with each other.
- He uses Final Cut Pro X, Canon 7D, Canon XA10, lav mic for his video training.
- John recommends using a good membership plugin and is looking at MemberMouse.com. He recommends spending money for a really good membership plugin, rather than a cheaper plugin. He also loves and uses WordPress.org. Check out WP Courseware by Fly Plugins.
- Create a “value ladder” with your free content. Know where you want to take them. Build your tribe and listen to them and what they need. Survey your tribe, see what they want
The Online Course Creation Summit
The Online Course Creation Summit will feature 40 top entrepreneurs & course experts, like Pat Flynn, Ryan Lee, Danny Inny and myself. We are coming together to share our best-kept secrets on how to design, build and launch your own online course! I’ll be speaking about how to use videos in your online courses. We talk about the 3 stages of every great course video, as well as tips to make your videos look professionally made. I’ve been producing videos professionally since 2002 and I’ve worked with Dan Miller, Carrie Wilkerson, The Ziglar company, Fortune 500 companies and many more. And I give a ton of tips and tricks in my interview. You can learn about it and sign up for free by going to <a href="http://OnlineCourseCoach.com/summit" target="_blank">OnlineCourseCoach.com/summit</a> [gravityform id="7" title="false" description="false"] DISCLOSURE: I may be an affiliate for products that I recommend. If you purchase those items through my links I will earn a commission. When you order through my link, it helps me to continue to offer you lots of free stuff. :) Thank you, in advance for your support! Plus, wh