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The Online Course Coach Podcast

The Online Course Coach Podcast, brought to by TrueFocusMedia.com is THE podcast for the latest in online course creation tips, news, interviews and ideas. Whether you're creating eLearning for your company or a solopreneur building an online course to sell your expertise, this podcast will give you tips from Jeff Long as well as regular interviews from other industry leaders.
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Now displaying: August, 2016
Aug 25, 2016

Do you consider yourself an expert in your field? Do you feel like you can't create an online course yet because you lack the experience or expertise in your field. In today's Online Course Coach Podcast, we talk about how to become an expert in your field to improve your online course. While it’s easier to be an expert and monetize that…but what happens when you don’t feel like an expert? Here are several tips and techniques you can use to grow your knowledge, expertise, and confidence in your topic. I've been reading The Millionaire Messanger by Brendon Burchard, and he lays out some good points on how to increase your expertise.

1. Become a research expert

Want to learn more about a subject? Study a topic. Read books, listen to interviews and conduct your own interviews. After you've conducted several interviews, find common themes or best practices and turn them into your own advice. Please don't blindly copy what the experts say but put your own spin on it, improve it and make it teachable. Are you sceptical of this strategy? What if a person had interviewed the 20 billionaire real estate investors and broken down their success principles? Wouldn't that person be considered an expert in their field, now that they have interviewed 20 other experts? Yes. An example of this is Napoleon Hill who wrote, Think and Grow Rich. He interviewed wealthy people, found common themes and applied it to the reader's life in simple steps.

Keys to the Research Expert:

  • Don't do this too quickly. This shouldn't be a fast process.
  • Create action steps, acronyms or other ways for the student to learn the material

How to become a Research Expert:

  1. What are 5 books you can read on the topic?
  2. Who are 10 experts that I can interview? This can also be turned into a product or bonus material for an upcoming product or course
  3. What are 5 videos you can watch on the topic?
  4. Who are 5 industry leaders that you can follow and read their content?

2. The Role Model Expert

People listen to those they know, like and trust. But how do you get people to know, like and trust you? You have to serve them, help them and give people a chance for them to know you. You can't sit in your office all day without interacting with others and expect people to get to know and trust you. The more people who know you, can refer you and vouch for your expertise, the more success you will have. And this applies to your online courses too.

3. Niche down the topic of your expertise for your online course

Want to become an industry leader but feel discouraged that there are too many competitors? Determine a small niche where you are the expert and serve that audience. Don't sell to them immediately. Listen to their problems and see how you can best serve them.

Practical ways to market your expertise

Once you've built your expertise (and your confidence), it's time to make it known what you do. It's easier than you think to grow your platform and demonstrate your expertise. These 6 steps will help you build a platform and showcasing your expertise quickly. The key is to get yourself out there and serve other people. Find like-minded people and connect with them.

  1. start a podcast (see my friend Aaron Walker at ViewFromTheTop.com) Aaron was able to quickly grow his business to an impressive level.
  2. be a guest on podcasts (see InterviewValet.com) Whether you use a service or do it yourself, when you're a guest on other podcasts, you serve other audiences and can promote your message.
  3. leave comments on forums, FB groups, etc.
  4. write guest blogs
  5. speak at conferences
  6. attend industry conferences

How are you building yourself into an expert so you can create or improve your online course? I'd love to hear from you. [gravityform id="14" title="false" description="true"]

Aug 5, 2016

Michael Alaniz specializes in copywriting and Google Adwords, but the his path to success has been full of twists and turns. I met Michael at a mastermind conference in Southern California. He comes from a background in copywriting and using Adwords. He has great experience in creating online courses that we can all learn a lot from.

During that conference in Southern California, a topic came up in the group that many of us can benefit from talking about. That topic is sales. Most people said that they are no good at sales or hate it because they don’t want to be pushy, slimy, or become the stereotypical “salesman.” I agree.

However, we need to change the way we think about selling our online courses. Instead of thinking that you have to sell this many courses, tell yourself that you are simply filling a need. How can you help your audience? In what ways can you serve them? Sales will always come out of service, but sales will always suffer without service.

In this episode, we talk about how Michael lands about 90% of his meetings with prospective clients.

Be a collaborator, not a competitor. Don’t assume that because someone else is in the same industry or niche as you, that you can’t work with them. In fact, great things happen when people collaborate. You will bring your individual talents, abilities, and creativity and mix with the other person’s to create something unique and mutually beneficial.

Be okay letting go of things. Success is not linear. Sometimes, in order to move forward, you have to move backward. Life is not “win or lose;” it’s “win or learn.”

Learn more about copywriting:

  • Start with the right perspective. Remember that it’s one person who reads your copy. Be sure you hold their interest, but then align that interest with your product.
  • Learn about direct response advertising. The best places to start are with Dan Kennedy’s sales letter resources, as well as books from around the 1970s or before, written by various authors. Specifically, books that talk about the power and technique of direct response advertising.
  • Remember that the more invested someone gets with something, the more likely they are to get involved with it.

Learn about paid ad strategy. The magic happens outside paid traffic. This type of traffic is a vehicle that takes someone to what you are offering. The people who end up coming to you are those who already want the solution you offer.

  • If you try to force people to solve a problem they’re not yet ready to solve, you will waste money.
  • Make sure you focus on the audience who wants what you offer.
  • There are two sales that have to be made for the person to be “sold”:
  • The solution: the person has to decide that they want to solve the problem.
  • The who/what: who or what will solve the problem they have?

Before actually getting started with a paid ad strategy:

  • Ask yourself, “Does my product actually solve a problem?”
  • Understand that there is a path to follow to get to the right audience

Local Co-Pilot

This is Michael’s course about paid traffic search using Adwords and the power of copywriting. Although there were struggles in creating the course, Michael knows it is a great tool to help anyone needing a deeper understanding of how to market.

Moral of the story

Even if your knowledge of a subject is basic, don’t be afraid to teach others that knowledge. There are people who will pay to know what you know. You don’t have to take people deep into the topic right away. Get people comfortable in the shallow end (basics) and then take them into the deep end (more advanced material).

To learn more about Michael’s course, visit localloopmarketing.com. He gives away free stuff and has tons of great info for anyone who signs up for the mailing list.

And remember, the road to success is a windy one.

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