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This episode discusses producing courses for industry leaders such as Grant Cardone and Daymond John with LightSpeed VT. Our interview guests today are Andru Hull and Jennifer Herring from LightSpeed VT Midwest. Andru Hull is the Lead System Architect and Production Manager at LightSpeed VT Midwest. He has a degree in Sociology and a background in management and technologies. The aspects of his position that he enjoys most are the problem-solving elements and being able to find creative solutions for clients to help them grow their business. Andru also enjoys playing music, critiquing movies, and travel. Jennifer Herring handles marketing at LightSpeed VT Midwest. Her background in graphic design, printing, mailing, marketing, and teaching made her a great fit for the business and what it offers. She enjoys networking at local events and working with entrepreneurs to help build their business. When she isn’t doing that she working on her own projects, spending time with her husband and two kids, or doing something to stretch her creative muscles. You can connect with her on LinkedIn at https://www.linkedin.com/in/jennifermherring/
Are you struggling to grow your audience create your online course and sell it to your audience? Perhaps you've been too busy to, overwhelmed with all the technical aspects, or just not sure how to create an effective course. Or maybe you already have an online course but sales have been lower than expected. I can help.
Starting September 18th, I'm leading a 6-week coaching group for only 10 people. We'll be going through my proven system to plan & create your online course. We'll also develop a custom marketing strategy to fit your needs. Not only will you have access to me for 6 weeks, you'll also be with other motivated course creators. This powerful dynamic will help create and market your course in 6 weeks...if you're willing to put in the work.
Watch the video below or click to learn more about the coaching program, look at the pricing packages and fill out the application to join.
Without further ado, let's get right into the interview with Andru and Jennifer:
The first thing is delivering the course in bits, for instance, breaking a course into 5-minute videos. It's important to ensure that a course offers concrete value so readers can feel the need to stay engaged.
Most top industry leaders have dedicated individuals who put effort into their systems on a day to day basis. Liking a system is great but it's not enough if there's no effort being put into it. Industry leaders put work into whatever they do and that's the key to their success.
First of all, it has to be about establishing their goals. Course creators should learn who they are talking to and even down to their personality types. This will allow them to design content that suits their audience.
(read the rest of the show notes at https://onlinecoursecoach.com/how-lightspeed-vt-produces-online-courses-for-experts-like-grant-cardone-and-daymond-john-from-shark-tank
Are you looking to help more students, grow your impact and leverage the power of your online course? Then Joint Ventures might be something to consider. There is a dark side and a beneficial side to doing joint ventures. I'll share how to do it the right way with practical advice.
Are you struggling to grow your audience create your online course and sell it to your audience? Perhaps you've been too busy to , overwhelmed with all the technical aspects, or just not sure how to create an effective course. Or maybe you already have an online course but sales have been lower than expected. I can help.
Starting September 18th, I'm leading a 6-week coaching group for only 10 people. We'll be going through my proven system to plan & create your online course. We'll also develop a custom marketing strategy to fit your needs. Not only will you have access to me for 6 weeks, you'll also be with other motivated course creators. This powerful dynamic will help create and market your course in 6 weeks...if you're willing to put in the work.
Watch the video below or click to learn more about the coaching program, look at the pricing packages and fill out the application to join. https://onlinecoursecoach.com/course-accelerator-coaching-group/
Joint Ventures can have an ugly connotation. You might picture spammy 3 part video series where they give out limited information but a long sales pitch. I’ve been hesitant to partner with a lot of people for this reason. I see it done poorly, even though one of my first courses found success because of a joint venture. First, if you don’t have a course or product then you can’t do joint ventures. Get off the sidelines and create the course. Don’t be shy about the value you provide and the expertise you have…even if you’re just starting out. If you’re shy about the value you provide, take a few minutes to write out all the things you’re good at. Are you good with people, technology, business, animals, numbers, art, language? Do you have schooling, certifications, proven results, or other things that set you apart? Write down as many skills as you can think of. Revisit this for a few days and you’ll see that you’re more valuable than you might think.
Please help us bring more content to the masses by subscribing to the podcast at https://onlinecoursecoach.com/itunesapp
Please help us bring more content to the masses by subscribing to the podcast at https://onlinecoursecoach.com/itunesapp
One of the top course questions people ask me is if they should build their own website and learning management system or if they should use an existing service. One of the many benefits of using something like Academy of Mine is that they take care of the technical aspects of your course. Academy Of Mine is an all-in-one LMS platform to create, market and sell your online courses. The heart of their software is their proprietary learning management system, which allows you to create online courses that consist of lessons, quizzes, assignments, and discussions, and include certificates of completion, among other features. They allow you to create your own branded website and offer automated e-commerce functionality, as well as marketing and analytics software. They're also rolling out an improved version of their "Course Manager" feature, which enables clients to onboard various instructors, who can then separately manage their assigned students; reporting and analytics can be broken out separately, as well. Their clients range from individuals to small- and medium-sized businesses, and they work closely with their customers to ensure that support is top-notch. Above all else, they place a premium on the human side of the business experience. They also do customization work for their clients on an ad hoc basis.
Are you looking to grow your audience and create, market & sell more courses? What training and content will help you the most? I'd love to help! Pick what you need most at onlinecoursecoach.com/vote to share your thoughts of how I can best help you. As a thank you, I created a free training called “3 Simple but Powerful Ways to Grow Your Email List” when you fill out the survey.
Let's jump into the interview with Yash and Brenden;
Yash, in particular, had always had the passion for teaching. His background is in technology and investment banking. Yash could always create software but he realized that he thrived really well in teaching customers how to use various banking systems. He later thought of how he could create a system that integrates both teaching and learning. His love for teaching led to creating Academy of Mine, which has grown to become a business.
Initially, it used to be face to face teaching. With the power of the internet, we thought we can set up something online where we can teach various courses and anyone can access the platform from anywhere around the world. Online teaching is also something we have a lot of interest in.
Course creators can have various problems depending on the stage that they are in. For instance, most course creators in the idea stage struggle to get a set of things to start with. Most of the time they want to create several things at a go instead of starting out step by step. Other creators in the marketing stage struggle with finding the best channels to promote their courses. Basically, every stage of course-creating poses its own challenges.
The most important strategy for every course creator is the ability to engage their potential audience even before a course is created. This is especially great for people who are in the idea phase because it gives the audience the opportunity to validate their courses. Other creators use traditional methods such as sending fliers, while some bank entirely on social media marketing tools, such as Instagram, Pinterest, and Facebook ads.
Academy of Mine is an all-in-one learning management system. The idea behind it is that anyone can start an online academy. It includes a website builder, LMS bit and marketing section. The LMS part especially allows clients to create content in their most desirable formats. Academy of Mine basically offers clients all they need to start their online course platforms and sustain their business.
Academy of Mine is not for everyone. It best suits clients who want to invest their time in learning and getting the most out of the systems. What really sets them apart is that they offer a personalized service such as getting on the phone anytime, which is something that other platforms don't provide.
Academy of Mine have no particular approach for pitching to corporate clients but what they do is listen to client's needs and respond to them accordingly. Most importantly, they offer solutions according to the client's issues unlike pitching to clients what they offer. The solution has to be tailor-made for every client.
Clients can expect to see more interactive features within their courses. There's also the ability to run live classes. Lastly, and something that has gained a lot of interest, clients can look forward to setting up a platform and enjoy the ability to onboard other companies.
Anyone interested in setting up an online academy, not necessarily LMS. However, Academy of Mine would love to hear from anyone who's into course creating and they are ready to offer ideal solutions to related problems.
Are you looking to grow your audience and create, market & sell more courses? What training and content will help you the most? I'd love to help! Pick what you need most at onlinecoursecoach.com/vote to share your thoughts of how I can best help you. As a thank you, I created a free training called “3 Simple but Powerful Ways to Grow Your Email List” when you fill out the survey.
Please help us bring more content to the masses by subscribing to the podcast at https://onlinecoursecoach.com/itunesapp
This article dives into how course creators can improve their online course sales. First of all, online courses are more about your students and the best way to serve them than simply looking to sell to your audience. Nonetheless, below are seven simple things a course creator can do to improve their sales.
Are you looking to grow your audience and create, market & sell more courses? What training and content will help you the most? I'd love to help! Pick what you need most at onlinecoursecoach.com/vote to share your thoughts of how I can best help you. As a thank you, I created a free training called “3 Simple but Powerful Ways to Grow Your Email List” when you fill out the survey.
Start by defining your audience, especially if you're starting out with your courses. Conduct surveys and try to get feedback from your audience just to understand their problem. Not sure where to start? Go to resources page and check the "5 Ways to Build an Audience for Your Online Course". Aim your courses in solving those particular problems and make sure the content is connected to your mission. If you have been in business for some time, then you should already have a good understanding of your audience needs.
Many people want to pack too much into a single course. The truth is, students usually get overwhelmed or intimidated by a ton of information. Course creators must learn how to calculate the minimum amount of content that gets the maximum amount of value. Give students bite-size chunks rather than a full bundle that would be hard to consume. If you want a detailed guide on this, follow this link to learn how to create courses that don't overwhelm students.
No one will buy from you if they don't know you, like or trust you. Try to connect with your audience regardless of its size and find out what they need in a course, which goes back to point number one. A course should always come after getting feedback from your audience and not before. Make sure that you're involved in a community (s) that are in alignment with your course.
There are several platforms that course creators can utilize in building their communities. These include Facebook/LinkedIn groups, Facebook Live videos, YouTube Live videos, podcasts, meetups, among other social media platforms. As long you are providing valuable content, people are most likely to pay attention to it. When it comes to Facebook, for example, here are a few ways on how you can maximize the use Facebook Live videos to your advantage.
Course creators ought to build their courses with a plan rather than throwing everything together and hoping for success. Pre-marketing strategies are all about building your audience and growing your audience. This is where things such as building email lists, starting a podcast, creating a Facebook group, and meetups come in. It's about getting people to know you without necessarily doing much of selling. On the other hand, post-marketing involves circling back to your already established audience and launching your new content. Running Facebook ads, YouTube ads, and doing joint ventures should be high on your post-marketing strategies.
Be available to your students without giving too much of your time. This idea stems from one of the successful students who has benefited from the onlinecoursecoach.com. Her name is Janet. Janet has a great course, she has established a social media community for her courses and everything seems to go in the right direction except for one problem - she spends a lot of time on her Facebook group. Indeed, you want to be available for your students but the amount of time you spend with them should match the price of the course. Additionally, keep in mind the effort you put into preparing a course. If you want to learn more about pricing strategies for your course, go here; how to price your online course for maximum success.
Think of ways of impressing your students. Do unexpected things to wow them. Whatever you do should be simple, for instance, giving them a call - something that doesn't take too much of your time. And there you have it! 7 simple things to improve your online course sales. As a matter of fact, you don't have to apply all these strategies; pick one and perfect on it. Which strategy would you like to implement? Leave a comment below or shoot me a line.