Please help us bring more content to the masses by subscribing to the podcast at https://onlinecoursecoach.com/itunesapp Subscribe at https://onlinecoursecoach.com/subscrbe
Resources
In this episode, Jeff speaks with Sara Anna Powers about finding an audience for maximum online course success. Sara Anna Powers is a Success Coach, Copywriter and the founder of The Congruent Life movement. Her desire is to equip women to pursue their powerful purpose by building impactful businesses. Anna coaches private clients, leads a Mastermind, and runs an online course called Magnetic Messaging™. She also hosts the Faith Forward Online Business podcast which is available on iTunes, Google Play and Stitcher. Anna has been a believer for the majority of her life but has experienced a deepening faith relationship with Jesus as she transitioned from practicing law full-time to running her online business. Anna wants other women to experience the freedom and fulfillment that comes from doing the work they were created to do. She can be found online at http://www.saraannapowers.com and across social media @saraannapowers. Now that you know what she’s about, let’s get her thoughts and some of her success stories as well.
Basically, I have two wings in my business; online business coaching and copywriting. I do coaching for people who have made about four or five figures in their business and they are looking to go an extra mile. On the other hand, I do copywriting for high-end clients in the bracket of 6, 7 or 8 figures.
I am a big fan of one on one coaching, unlike most coaches who usually prefer operating remotely. I love connecting with people and serving them. I’ve got about eight one on one clients and I’m leading a mastermind of about 15 women. I also host a copywriting course and my total following is about 36 people.
I’ve covered this extensively in a course called "Magnetic Messaging".
I started the business in 2015. It was never easy but I’d say the effort I put is totally worth it. Initially, I used to practice health coaching until I met with my first coach who helped me changed my approach to doing things. I was still inexperienced by then and not fully in the alignment of building a successful coaching career, and so I made very little money – precisely just $50 in my first year. I made slightly below $2500 in my second year and then switched my focus to copywriting, which ultimately helped me surpass the six-figure mark in year three. This happened while I was working full time and the success enabled me to transition into part-time. As a matter of fact, I re-invested most of the money, which helped in growing the business much quicker.
In my case, it has always been about ‘’being who I am’’ rather than acting the part to get an influencer’s attention. Of course, there are those who don’t like authentic and genuine people, but there’s another group who feel connected with “real” people. Even so, if you have to get into someone’s radar, you have to invest in them, whether by purchasing their products or services. For instance, I’ve worked with Ray Edwards and it all started by me buying his book, “How to Write Copy that Sells”. I also invested in his copywriting course – Copywriting academy – and then I had the opportunity to attend his conference, where I connected with him in person. So it starts small and there’s no specific route for that. But most importantly, be yourself in order to get the right influencer who feels you.
It must have been my personality. Also the fact that I was willing to jump in and help in building value, and not just there to take what I paid for.
First of all, you have to connect with people. You must get out there and do some market research. It involves talking to people and understanding their needs even before you make a course. Next up is being clear about who you are, what you do, who your audience is and why your course matters to them. Another tip is contrast. This involves making your customers/clients to realize the exact situation they are in and why they need your help. Lastly, call to action. Let people know what to do to take the next step and make it clear to them. Don’t be afraid of asking for a sale as well.
You can learn more about Sara here; http://www.saraannapowers.com/.
Please help us bring more content to the masses by subscribing to the podcast at https://onlinecoursecoach.com/itunesapp
Do you want to travel the world consulting with companies? What if you could license your courses to these companies who pay per user? In this episode, I interview Kimanzi Constable who has built a career and a business selling online courses for large corporations. They delve into what it takes to build a successful business relationship with large corporations.
Kimanzi Constable is the author of four books that have sold over 150,000 copies. He is a writer for 14 large publications and magazines. He a digital marketing consultant that travels to 25+ countries a year for corporate consulting gigs. His goal is to help entrepreneurs a profitable lifestyle business that gives them true freedom. Join him at KConstable.com.
Kimanzi discusses how to do consulting for large corporations, how to sell online courses to large corporations as well as how one can write for large publications.
Kimanzi runs a profitable business that has three major branches - the online branch, the agency branch, and the corporate branch. Each of these branches performs a different yet vital role. The online branch is responsible for setting up online courses and developing membership websites. The agency branch has seven employees and is responsible for creating training programs, podcasts, carrying out training on digital marketing as well as personal development programs. The corporate branch deals with corporate consultation.
Kimanzi works with various corporate clients ranging from entrepreneurs to Fortune 500 companies and large multi-national corporations.
The thought of creating online courses for corporate clients did not hit Kimanzi until after his third gig. He says that he was motivated to set up an online course after a company approached him asking to learn more. From there he set up his first course and he has not looked back ever since.
Kimanzi says that the best time to pitch online courses is definitely during the proposal period. He usually offers his clients several options ranging from one-off trainings, several trainings or even one on one sessions. He also uses follow-up surveys to propose his online course to his corporate clients.
Kimanzi has it that the biggest mental barrier he had to overcome was undergoing a mindset shift. He had to overcome his personal fear of working with large corporations. At the same time, he had to overcome his fear of not being perceived as an expert in his field. He did this by diversifying his research in order to become more knowledgeable and confident as he spoke to people.
Surprisingly, business has never been good always for Kimanzi. He has had to endure through difficult times at some point. In fact, just a few years ago, he was USD180, 000 in debt with a failing business and a troubled personal life. While he has always had the passion for entrepreneurship, his businesses have not always been a smashing success. Even when he branched into his current line of work, it took him a whole year to get to a point where it was profitable.
The Get booked program was created with the sole purpose of training entrepreneurs who were looking to start selling their online courses to larger corporations. While it started as a 4 session program, it has now grown into a 10 session program that encompasses various aspects of dealing with large corporations.
According to Kimanzi, the most important thing is showing up and always delivering high-quality content. Likewise, in his line of business, he has learned not to underestimate corporate budgets. He continues that these big corporations always have money allocated in their budget for consultations.
In the past, Kimanzi has tried several marketing strategies each with different results. He started off with ACL marketing but moved on to using podcasts to promote and sell his content. In the end, he says that the most profitable strategy has been creating content for large publications. Although this is not directly in the line of what he does, it has been magnanimous in building his email and audience in general. I hope that interview was helpful to learn how to think and what to do so you can also do corporate consulting and courses. It might not be as hard as you think. And don’t forget, if you want to get his courses, go to http://onlinecoursecoach.com/getbooked to get access or get on his waiting list. Looking to grow your audience (and email list), plan your course, market a course, build a website or create effective coures videos? Check out the Resources page with free guides, worksheets, training and more!