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I get the opportunity to talk to a lot of people about their courses. From my podcast guests, to coaching clients, to online educators, many of them tell the same story of success and failures. And many times the failures could have been minimized or avoided altogether. Here are 3 reasons why your online course isn't successful and how to fix it.
I am working on creating some free mini-courses but want YOUR input. I have several good ideas but want to know if you need this content too. I’ll be taking the top vote and creating that course first and giving it away to you. Go HERE to fill out the short (2 minute) survey. As a thank you, I’m giving away my free guide called, “The DIY Video Studio Guide”. It gives you my recommended gear of how to set up a mini-studio for your course videos and where to buy it.
I was at my mastermind group in Nashville last with with friends like, Dan Miller, Aaron Walker, Jevonnah Ellison, Jim Cockrum and others are in the group. We talked about our "Why". My passion is leveraging technology to teach online and my superpower is helping create effective online course videos. My why is not about teaching you how to become a better internet marketer, but how to get to know your students better, be a better teacher, teach effectively online and promote your course without feeling icky. That's why my tagline at the end of the podcast is, "helping you, to teach many, to impact millions. I want to start a movement with online education that blends entrepreneurship, education and technology. Here are the 2 videos from Simon Sinek and his Ted Talk about starting with Why.
These are all things that I’ve seen with my coaching clients and have experienced them myself. We get excited when people talk about their success with their course but if you haven’t done the work up front, you won’t have the success later.
If you don’t know your why, I believe you won't reach the level of success that you want. Your course isn't (or shouldn't) just be about making more money. It’s (should be) about the impact you have with your students, the influence you are creating and the life change that should happen in their lives. But if you don't have an audience, email list or influence it's going to be VERY HARD to sell your online course. Just because you have a great idea for a course or have the experience to create one doesn't guarantee success, in fact, I can almost guarantee limited success without a good following. If you don't have a large audience, email list or influence, start today to grow your email list. I have a podcast coming up that talks about specific ways a course creator can grow their list. Subscribe to the podcast to download it when it comes out.