I had the privilege of attending FinCon in Charlotte, North Carolina recently. And while this conference is primarily for those in the financial industry, I loved attending. I share my thoughts and takeaways. I also was able to interview 6 people at FinCon who have online courses or membership sites and they gave a favorite tip and tool that they use in their online courses.
What I loved about attending FinCon
- It is the most well run conference I’ve attended
- Everyone is willing and wanting to help
- It’s a great place to meet awesome people
- I got to listen to and meet people like Pat Flynn, Jeff Goins, Noah Kagen of AppSumo, Chase Reeves of Fizzle, and learn from many other awesome speakers.
- The organizer actually recommended to skip the sessions and network the entire time
- I was glad to see many people are creating online courses and got to interview a few of them for this podcast and I lined up some people you may know, with large audiences to talk about their successes with their online courses
- I was amazed at how many people want to create an online course and I was inundated with questions about the tech, strategies and marketing of online courses. I plan on addressing these questions in coming podcasts…so subscribe to the podcast and stay tuned
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The 5 types of online courses that you may want to consider
While there are many different types of courses that you can create for your audience (I like to call them students), these 5 items below are some options I like to start off with when I'm coaching someone who wants to create an online course. I go more in depth in the podcast, so listen and think if one of these would work well for your students.
- Email driven course where they sign up and get dripped content over time.
- A short self study online course that focusses on one area from start to finish. The benefit is that it’s short and actionable. People are willing to pay for a short course that solves one problem.
- A screencast walkthrough of software, presentation or other content.
- A video driven course with you on camera, powerpoint slides, pdf downloads, Facebook private group, monthly webinars. Include multiple tiers with more items added to the course with each increased paid tier.
- A certification course - create content where students walk through the course, get help from you, are awarded points and badges for each module they complete and are awarded with a certificate at the end.
Tips and Tools for Online Course and Membership Site Creators from FinCon
Brian Mikes
Brian is a serial Entrepreneur. He loves to start, run, and invest in small businesses. With experience in online marketing, sales, and corporate finance, he wears many hats! Currently, he runs Hyperion Financial Group, an online financial publishing company. He also sits on the Board of Betwext.com, a cutting edge text message platform for small business. Brian also invests in and consults with small businesses in a number of different industries. You can reach Brian here.
Kirk Du Plessis
Gabby Wallace
Steph Halligan
Steph Halligan is the entrepreneurial cartoonist behind Art To Self. She's also the creator of You Deserve More, a 7-day course to help freelancers and entrepreneurs charge what they’re worth. Get her free 6-lesson mini course and free scripts for raising your rates at YouDeserveMore.co
David Stein
David Stein is host of Money For the Rest of Us, a weekly personal finance show. He also runs the Money For the Rest of Us Hub, an online educational platform on money, how it works, and how to invest it. Previously, he was Chief Investment Strategist and Chief Portfolio Strategist at Fund Evaluation Group, a $35 billion institutional investment advisor. At FEG he co-lead the 20 person research team and managed assets for endowments, foundations and financial planners. You can find him at www.moneyfortherestofus.net or on Twitter @jdstein
Deacon Hayes
wellkeptwallet.com *In order to win the FinCon 2016 ticket, you must be a new attender to FinCon.Free ticket contest only covers the cost of one ticket to the 2016 FinCon conference and not travel, meals, or other expenses.