One of the things that many people struggle with are not just creating the course material, but how to put it online for their students to access it. While some people have the technical expertise to create their own website and sell the course through it, others want an easy solution, and that's what Ruzuku does. Abe Crystal talks about this platform, how it got started and why you may want to consider using it. Abe offers some solid advice on how to best market your online course and recommends similar strategies as to what I recommend, so pay attention to those in the interview.
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Abe Crystal Bio:
Abe Crystal, Ph.D. is a co-founder of Ruzuku. Ruzuku’s online platform makes it ridiculously easy for you to create your own online course or coaching program. Ruzuku has hosted over 10,000 courses serving over 80,000 students around the world. Abe specializes in learning design and user experience research, and earned his Ph.D. in human-computer interaction at UNC-Chapel Hill.
Podcast questions I asked Abe Crystal:
- what is your background in eLearning?
- why did you create Ruzuku?
- why do your users choose Ruzuku over your competitors?
- what are some trends you've seen in eLearning?
- where do you see eLearning going in the future?
- what are some of the best marketing strategies?
- If someone wants to get started with Ruzuku, where can they go?
Podcast Notes:
- His background isn’t originally in eLearning but in user experience
- He wants to help learn and grow
- Ruzuku is a platform that pulls all the technical aspects together and makes it easy
- http://pcosdiva.com/ is a good example of a good online course that has a niche audience and is able to serve the community with an online course, which is built on the Ruzuku platform
- Build an audience, find a need, listen to what they want to learn and then build the course
- Create a pilot or beta phase of the course where people can test out the course
- Use LinkedIn to promote the course
- If you have an audience, it’s much easier
- Start by building a fan base of 1000 fans, as outlined by Kevin Kelly of Wired Magazine. http://kk.org/thetechnium/1000-true-fans/
- A 4 week live-course with is easier to run versus an evergreen course and it gets more engagement and sales (generally speaking)
- Ruzuku allows the teacher to add text, video and audio and let’s the teacher not have to worry about the technology side of building a course
*In order to win the FinCon 2016 ticket, you must be a new attender to FinCon.Free ticket contest only covers the cost of one ticket to the 2016 FinCon conference and not travel, meals, or other expenses.