I've had the privilege of meeting Tom Ziglar several times and have always been impressed with the content that they share. I look to them for honest and integrity based sales training. In this Online Course Coach Podcast interview, Tom Ziglar shares a behind the scenes look into building Ziglar on Demand & why removing audio and video content made their membership site better. I find it interesting that many course creators want to put ALL their information into a course. And I get it, we want to add value and teach everything we know. And while that's a good thing, it might overwhelm your audience. There is also value in create an online course that delivers high quality content, but only what's needed to master a topic. Think of how much your audience would pay if you offered a course that saved them time and only taught the necessary tactics? Plus, the students would probably finish it and find more value in the rapid learning they were able to do. Tom talks about why they originally put a LOT of content on their Ziglar on Demand online learning center, but then found out that more is not better. They looked at their website analytics and determined what their top content was and removed the rest. The result is that people are able to find the best content on their site and don't get overwhelmed with all the additional content that is there within the site. How can you use this same strategy in your membership sites and online courses?
The Online Course Coach Podcast Questions
- What is something that you are learning and excited about right now?
- The listeners to this show are teachers, entrepreneurs and creators. What encouragement and hope can you provide to them?
- Some of the listeners are in the planning stages of their online courses and unsure of many things from course content, technical setup, and what success to expect. So how can someone move past the fear of the unknown?
- What is a success tip that has meant a lot to you over the years?
- Give us a background of Ziglar on Demand is?
- Why did you decide on putting Zig's library of content online?
- Explain the process of putting Zig's content online for Ziglar On Demand?
- What are some successes stories you've seen with it being online?
- Where can people learn more about you and Ziglar on Demand?
Online Course Coach Show notes
- Tom is building a strategy for his upcoming online course and program
- Live to Win - 7 weeks to balanced success
- He gets up early to do a “time capsule” to think through and plan his day
- Use your most creative time of the day to create…not answer emails, phone calls, etc.
- For Ziglar on Demand, they removed a lot of the content that they originally had, so that their best content is online, and not every single piece of Zig’s training
- http://ziglarvault.com has a lot of additional content